The Cabinet of Useful Things.
Thinking tools, frameworks, tests, templates, and workshop ideas. Designed to be copied, tried, adapted, and taken into rooms where the strategy has become unusually comfortable.
The Four Envelopes
Your AI strategy is a list of tools, pilots, and hopeful arrows.
The Upstairs Audit
A model demo looks impressive, but nobody can explain where durable advantage will accumulate.
The Orbit Map
The values have changed, the posters are immaculate, and behaviour has quietly returned to its former address.
The Four Other Futures
Your strategy can imagine only one future: the present, with newer software.
The Five-Line Brand Brief
Competence is converging and the brand needs to decide what should remain specific.
The Power Permission
A new intelligent capability is technically possible and therefore beginning to look morally self-authorizing.
The Two-Witness Test
A brand sounds elegant to its authors but may be invisible to customers and machines carrying clipboards.
The Grammar Generator
The machine can reproduce the brand perfectly and the result has the pulse of an approved rectangle.
The Red-Thread Minutes
AI has produced admirably tidy notes from a meeting that contained an actual strategic choice.
The Trade Register
A task has become faster and nobody has recorded which human ability stopped receiving exercise.
The Refusal Test
A generated brief looks complete before anyone has made a consequential choice.
The Pocket Choreography
The brand has published many messages but given people no small role in making the meaning true.
The Assumption Checker
A strategy looks persuasive, but its assumptions have not been researched or tested.
The Question Before the Claim
A brand message sounds polished, but nobody can say which real customer question it answers.
The Contrary Margin
A team has a promising strategic position but cannot yet say what evidence would make it change its mind.
The Courtesy Map
A customer-facing agent can complete a task, but the team has not decided which choices it is allowed to make alone.
The Coupling Check
The brand has a sensible position or recognisable assets, but the two rarely arrive together in a customer’s mind.
The Fixed-Point Card
A team is tying its customer promise to a technology, channel, or market plan that may change before the promise has had time to mean anything.
The Hand-Off Sentence
An AI-assisted draft, analysis, or plan is moving to another person or team, and its practical consequence is still unclear.
The Unseen Chair
An AI persona or synthetic panel has shaped a customer claim and the team needs to decide what only a real conversation can test.