Take the thinking to work.
Small strategic instruments for occasions when an interesting idea has been asked to perform a useful duty.
The Four Envelopes
Your AI strategy is a list of tools, pilots, and hopeful arrows.
The Upstairs Audit
A model demo looks impressive, but nobody can explain where durable advantage will accumulate.
The Orbit Map
The values have changed, the posters are immaculate, and behaviour has quietly returned to its former address.
The Opposite-Gravity Prompt
A plan extends the present so neatly that the future appears to have been laminated.
The Five-Line Brand Brief
Competence is converging and the brand needs to decide what should remain specific.
The Power Permission
A new intelligent capability is technically possible and therefore beginning to look morally self-authorizing.
The Two-Witness Test
A brand sounds elegant to its authors but may be invisible to customers and machines carrying clipboards.
The Grammar Generator
The machine can reproduce the brand perfectly and the result has the pulse of an approved rectangle.
The Red-Thread Minutes
AI has produced admirably tidy notes from a meeting that contained an actual strategic choice.
The Trade Register
A task has become faster and nobody has recorded which human ability stopped receiving exercise.
The Refusal Test
A generated brief looks complete before anyone has made a consequential choice.
The Pocket Choreography
The brand has published many messages but given people no small role in making the meaning true.
The Load-Bearing Sentence
A plan appears complete, but nobody has named the assumption that would make the recommendation collapse.