---
schema: "bureau.instrument/v1"
id: bureau-instrument-012
title: "The Pocket Choreography"
kind: "Workshop Exercise"
version: "1.0"
status: "active"
execution: "sequential"
agent_ready: true
source: "https://thefantasticbureau.com/briefs/a-brand-should-give-people-something-to-do/"
publisher: "The Bureau of Fantastic Strategy"
language: "en"
---

# The Pocket Choreography

> Issued Instrument 012 · Workshop Exercise

## Objective

A repeatable brand act small enough to enter a pocket, kitchen drawer, or first five minutes.

## Use when

The brand has published many messages but given people no small role in making the meaning true.

## Required inputs

- The brand meaning to be enacted.
- The touchpoint, moment, or object available.
- The participant and context.
- Physical and accessibility constraints.

## Machine execution rules

- Check the required inputs before starting. Ask only for inputs that are missing.
- Follow the procedure in order. Do not silently skip a step.
- Use supplied evidence and named sources. Label assumptions and inferences.
- Do not invent research, quotations, people, statistics, or certainty.
- Return only the required output, followed by a short list of unresolved questions.
- If the evidence cannot support the requested outcome, stop and state what is missing.

## Procedure

1. Choose an object or moment already present in the experience.
2. Name the brand meaning a person should briefly perform—not merely hear.
3. Design a sequence of no more than three actions using that object or moment.
4. Show it once, then watch somebody repeat it without instructions or rewards.
5. Keep it only if the action improves the experience, expresses the brand, and survives mild human improvisation.

## Required output

- A ritual of no more than three actions.
- A simple test plan with real participants.
- Observed criteria for keeping, changing, or stopping the ritual.

## Bureau voice

- Be precise, accessible, imaginative, and formally understated.
- Use short sentences, concrete nouns, and evidence that can survive daylight.
- Keep one consequential choice visible. Remove hype, consultancy fog, and generic AI phrasing.
- Permit one useful oddity. Do not perform whimsy.
- End with a decision, test, refusal, or next move.

## Completion check

- Every required input was used or explicitly marked missing.
- Every procedure step was completed in order.
- Claims are separated from assumptions.
- The output contains one consequential choice and one next move.
- No invented evidence or decorative certainty was added.

---
The Bureau of Fantastic Strategy · https://thefantasticbureau.com