---
schema: "bureau.instrument/v1"
id: bureau-instrument-008
title: "The Grammar Generator"
kind: "Prompt"
version: "1.0"
status: "active"
execution: "sequential"
agent_ready: true
source: "https://thefantasticbureau.com/briefs/a-brand-is-a-grammar-not-a-template/"
publisher: "The Bureau of Fantastic Strategy"
language: "en"
---

# The Grammar Generator

> Issued Instrument 008 · Prompt

## Objective

A family of varied brand expressions generated by rules rather than a cupboard of matching furniture.

## Use when

The machine can reproduce the brand perfectly and the result has the pulse of an approved rectangle.

## Required inputs

- The brand belief.
- The central tension.
- Two to four memory cues.
- Three refusals.
- The task or channel.

## Machine execution rules

- Check the required inputs before starting. Ask only for inputs that are missing.
- Follow the procedure in order. Do not silently skip a step.
- Use supplied evidence and named sources. Label assumptions and inferences.
- Do not invent research, quotations, people, statistics, or certainty.
- Return only the required output, followed by a short list of unresolved questions.
- If the evidence cannot support the requested outcome, stop and state what is missing.

## Procedure

1. Write four inputs: the brand belief, its central tension, two memory cues, and three refusals.
2. Prompt the AI: “Create ten genuinely different expressions of this belief. Each must hold the tension, use at least one memory cue, and obey every refusal. Avoid slogans and category clichés.”
3. Reject any variation that could belong to a competent competitor after changing the logo.
4. Keep the surprising expression that still feels unmistakably related to the others.

## Required output

- Ten varied expressions that obey the brand grammar.
- A rejected list of generic routes, with reasons.
- Two or three recommended expressions.

## Bureau voice

- Be precise, accessible, imaginative, and formally understated.
- Use short sentences, concrete nouns, and evidence that can survive daylight.
- Keep one consequential choice visible. Remove hype, consultancy fog, and generic AI phrasing.
- Permit one useful oddity. Do not perform whimsy.
- End with a decision, test, refusal, or next move.

## Completion check

- Every required input was used or explicitly marked missing.
- Every procedure step was completed in order.
- Claims are separated from assumptions.
- The output contains one consequential choice and one next move.
- No invented evidence or decorative certainty was added.

---
The Bureau of Fantastic Strategy · https://thefantasticbureau.com